Privacy Statement

Learn about the information we collect through the MBUSA StarReward Site, how we use that information, and your options for participation.

Effective: June 5, 2018

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This Privacy Statement explains the privacy practices of Mercedes-Benz USA, LLC, its affiliates, and subsidiaries (collectively "MBUSA") related to your access and use of the MBUSA StarRewards Site. The Site and related rewards programs are collectively referred to in this Privacy Statement as the "MBUSA StarRewards Site." In this Privacy Statement, "we," "us," and "our," refer collectively to MBUSA.
The MBUSA StarRewards Site is targeted to individuals in the United States. If you access the MBUSA StarRewards Site from other regions, be aware that the privacy practices of MBUSA may differ from those of your home country. By interacting with the MBUSA StarRewards Site, you are accepting the terms of this Privacy Statement. If you do not accept the terms of this Privacy Statement, do not use the MBUSA StarRewards Site.

Information You Provide to Us

Account Enrollment
When you enroll for an account with the MBUSA StarRewards Site, you must provide your name, business name, business address, phone number and email address. Once your account is established, you have the option to provide us with additional information such as your business' DUNS number so that we can match you to purchases of Genuine Mercedes-Benz parts for participation in the platform. We store that information for as long as your account is active.
You may modify your accounts at any time by contacting us to modify or delete your account.
In order to submit inquiries through the MBUSA StarRewards Site, you must provide certain information. The "Registration" form requires you to provide your name and email address. This information is required so that you can be contacted about your request. Some MBUSA StarRewards Site forms also require you to provide us with your geographic region or zip code so that we can direct your request appropriately.

Rewards Programs & Surveys
In order to participate in rewards programs on the MBUSA StarRewards Site, you are required to provide information such as your name, business street address, business city, state and zip, business phone, and email address. We require this information in order to administer the Rewards Programs, to ensure participants meet applicable eligibility requirements, and to distribute debit cards with program rewards.

You may be asked to participate in surveys about your business. When participating in surveys, any information you provide in the comments field will be shared with us, so please do not include any sensitive personal information or other information you do not wish to share.

Tax Information
In order to abide by current tax laws, some businesses which accumulate rewards over the taxable threshold in a calendar year are required to pay taxes. If a business meets the taxable reward threshold, when a user attempts to claim their rewards dollars, the site will collect the following information: company name, address, federal tax classification, EIN Taxpayer identification number, and certification. The certification type will determine if a business is required to claim the rewards on their tax form. This information will be used to generate an IRS 1099 form which will be sent to the businesses address in the database, and the information will be stored in accordance with federal tax information retention laws.

Information We Collect Automatically

Tracking Technologies
We may use cookies and other tracking technologies to personalize your experience, analyze user trends, and improve the MBUSA StarRewards Site. These tracking technologies allow us to collect information such as your device type, browser type, time spent on our websites, pages visited, geographic location, and other data. You can alter the configuration of your browser to refuse to accept cookies, but it is possible that doing so may cause limited functionality of the MBUSA StarRewards Site. For example, we may not be able to recognize your computer or device, and you may need to log in every time you visit.
Do Not Track
The MBUSA StarRewards Site does not respond to "Do Not Track" signals at this time.

Information Collected From Third Parties

We also obtain information about the traffic and usage of the MBUSA StarRewards Site from third parties, including Google. These third parties may also use cookies and other tracking technologies to capture information about your interactions with the MBUSA StarRewards Site. MBUSA does not have control over the information that is collected, used, and shared by these third parties. We encourage you to review the privacy statements of these third parties to understand their privacy practices.

Information Sharing

Rewards Programs & Surveys
We use third party service providers to manage MBUSA StarRewards Site-based rewards programs, and to conduct surveys about your business. When you register at the MBUSA StarRewards Site, your information is shared with our service providers.
Account Registration
When you register an account on the MBUSA StarRewards Site, MBUSA does not maintain your password. That information is stored on Daimler's customer identity and access management system. Some of our connected vehicle application features are managed by third party service providers.
Third Party Links
The MBUSA StarRewards Site contains links to other Mercedes-Benz websites, and event and partner websites. These websites are not covered by MBUSA's Privacy Statement. Please review the Privacy Statements of these websites in order to understand the privacy practices of these third parties.
Aside from the instances described above, we will only share your personal information: to comply with the law; to respond to claims; to comply with legal process served on MBUSA or our parent company Daimler AG (e.g., a lawful subpoena, warrant, or court order); to enforce or apply our policies or agreements; (including to bill and collect payments); to protect and defend our rights or property or that of our dealers, customers, employees, visitors, or the public; in connection with a business transfer, sale, liquidation, or merger; and if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure; with your consent.

Children's Online Privacy Protection Act (COPPA)

The MBUSA StarRewards Site is neither designed for nor targeted to children under the age of 13. If you are under the age of 13, do not provide your personal information through the MBUSA StarRewards Site. If you believe your child has impermissibly provided us with their personal information, please contact us, so that we can identify and delete their information.


We use commercially reasonable administrative, technical, and physical safeguards to protect personal information collected through the MBUSA StarRewards Site.
We retain the information we collect for as long as reasonably necessary to provide services and fulfill the purposes described in this Privacy Statement.

Contact Us

If you have comments, questions, or concerns about this Privacy Statement or about MBUSA's collection, use, or disclosure of your personal information, or if you would like to make a request to review or update your personal information, please contact us using one of the following methods:

Mailing Address:
Attention: Privacy Officer
One Mercedes-Benz Drive
Sandy Springs, GA 30328


MBUSA may update or change this Privacy Statement from time to time and without prior notice to you. The top of this Privacy Statement will indicate when it was most recently updated.